Analytics

PostHog Integration

Track product analytics and user behavior

PostHog
API Key

Connect PostHog to WISEROWS and turn raw product analytics into actionable content decisions. Pull events, session insights, and feature flag data into the entity system, ask the AI chat questions about your analytics, and trigger workflows automatically when key thresholds are crossed — all without writing a line of code.

What You Can Do

Import events and insights

pull

Sync PostHog events, trends, and funnel insights into WISEROWS entities for enrichment, annotation, and reporting.

Ask AI about your analytics

query

Use the AI chat to query PostHog data in plain English — "Which blog posts drove the most signups last month?" — without leaving WISEROWS.

Workflow trigger on event threshold

trigger

Fire a WISEROWS workflow when a PostHog insight crosses a threshold, such as a page's bounce rate exceeding 80%.

Setup in Minutes

  1. 1

    Generate a PostHog API key

    In PostHog, go to Settings → Project → API Keys and create a new personal API key with read access.

    Tip: Use a dedicated service key rather than a personal key so it survives team member changes.

  2. 2

    Add the key to WISEROWS

    Paste the API key into the PostHog connector settings in WISEROWS. Enter your PostHog project ID and cloud region (EU or US).

  3. 3

    Choose events and insights to sync

    Select which PostHog event types and saved insights you want to pull into WISEROWS on each sync cycle.

  4. 4

    Set up threshold triggers (optional)

    Define metric thresholds in the workflow builder. WISEROWS will poll PostHog on a schedule and fire workflows when conditions are met.

Field Mapping

See how WISEROWS fields map to PostHog fields.

WISEROWS FieldDirPostHog Field
titleevent
countaggregated_value
datecreated_at
propertiesproperties

Typical Use Cases

Content ROI tracking

Link PostHog conversion events to the WISEROWS entities that drove them, so you can measure which content types generate the most pipeline.

AI-powered analytics summaries

Ask the AI chat to summarise last week's PostHog trends and draft a Slack message or internal report in seconds.

Automated re-optimisation triggers

When PostHog detects a high-bounce page, automatically trigger a WISEROWS workflow that flags the entity for AI-assisted rewriting.

Frequently asked questions

Your data is incomplete. Fix it.

Define your schema. Import your data. Let AI enrich every record. See quality scores improve in real time. Free to start, no credit card.

Command Palette

Search for a command to run...