What is the difference between extensions and integrations in WISEROWS?

Extensions add internal features to your workspace — they bundle pre-built entity schemas, chat tools, dashboard widgets, and workflow templates into one-click installs. Integrations connect external data sources and services like your CMS, CRM, or analytics platform. Think of extensions as adding capabilities and integrations as connecting data.

Which CMS platforms does WISEROWS integrate with?

WISEROWS integrates with Sanity, Contentful, Strapi, and WordPress. Each integration supports bi-directional sync, so you can push content from WISEROWS to your CMS and pull changes back. Field mapping lets you control exactly how your data transforms between systems.

Which CRM platforms are supported?

WISEROWS currently supports Attio and HubSpot as CRM integrations. You can sync contacts, deals, and pipeline data bi-directionally. The CRM Lite extension also provides a built-in lightweight CRM with leads, pipeline stages, and deal tracking for teams that do not need a full external CRM.

Can I build custom extensions for WISEROWS?

Yes. WISEROWS extensions follow an open, composable architecture. You can create custom extensions that bundle entity type definitions, chat tool integrations, dashboard widgets, and workflow templates. Custom extensions install the same way as built-in ones — one click to add everything to your workspace.

How often does WISEROWS sync data with connected integrations?

WISEROWS supports flexible sync schedules: hourly, daily, or on-demand. You configure the schedule per integration instance, so a CMS integration might sync hourly while analytics data syncs daily. Every sync is tracked with status reporting and error logs so you always know the state of your data.

How does field mapping work between WISEROWS and external services?

WISEROWS provides a visual field mapping editor where you drag and drop entity fields to match integration fields. You can define data transforms, set default values, and choose the sync direction (import, export, or bi-directional) for each field pair. This ensures your data stays consistent across systems.

Does WISEROWS support webhooks?

Yes. WISEROWS can receive webhooks from external services and trigger automated actions in response. You can also connect automation platforms like n8n or Zapier for complex multi-step workflows that span multiple tools. Webhooks are fully logged so you can debug and monitor incoming events.

Is my data secure when using WISEROWS integrations?

WISEROWS takes integration security seriously. All credentials are encrypted at rest, OAuth2 tokens are stored securely and refreshed automatically, and API keys are never exposed in logs or the frontend. Each integration instance is scoped to a single project, so there is no cross-tenant data leakage.

How do I get started with my first integration?

Getting started takes less than a minute. Navigate to your project settings, choose an integration from the catalog, authenticate with OAuth2 or paste an API key, and configure your field mappings. WISEROWS walks you through each step with sensible defaults so you can start syncing data right away.

Can I connect multiple instances of the same integration?

Yes. WISEROWS allows multiple instances of the same integration per project. For example, you can connect two different Sanity datasets or separate PostHog projects, each with its own credentials, field mappings, and sync schedule. This is useful for staging versus production environments or multi-brand setups.

Integrations & Extensions

Connect everything, extend anything

Integrate with the tools you already use. Install extensions to add pre-built schemas, chat tools, and workflows in one click.

app.wiserows.com/integrations

Integration catalog showing connected services with sync status and available integration cards

12+ integrations

CMS, analytics, CRM, email, automation, and storage — connect the tools you already use.

SanityCMS

ContentfulCMS

StrapiCMS

PostHogAnalytics

Google AnalyticsAnalytics

Search ConsoleAnalytics

AttioCRM

HubSpotCRM

Loops.soEmail

n8nAutomation

ZapierAutomation

Google Cloud StorageStorage

WordPressCMS

SerpAPISEO

FirehoseFeed

SanityCMS

ContentfulCMS

StrapiCMS

PostHogAnalytics

Google AnalyticsAnalytics

Search ConsoleAnalytics

AttioCRM

HubSpotCRM

Loops.soEmail

n8nAutomation

ZapierAutomation

Google Cloud StorageStorage

WordPressCMS

SerpAPISEO

FirehoseFeed

Three-tier architecture

A clean, extensible pattern for connecting any external service.

Integration Definitions

Blueprints that define auth type (OAuth2, API key, webhook), config schema, and capabilities (import, export, sync, chatTool).

Integration Instances

Configured per-project with encrypted credentials, field mappings, sync direction, and schedule. Multiple instances of the same integration allowed.

Field Mapping

Map entity fields to integration fields with a visual editor. Define how your data transforms when syncing between WISEROWS and external systems.

Webhooks & Automation

Receive webhooks from external services and trigger actions. Connect n8n or Zapier for complex multi-step workflows.

Visual field mapping

Map your entity fields to integration fields with a visual editor. Define transforms, defaults, and sync direction for each field pair.

Drag-and-drop field mapping between WISEROWS and external schemas
Bi-directional sync with conflict resolution
Scheduled syncing (hourly, daily, or on-demand)
Per-entity-type publishing rules
Sync status and error tracking per integration

Field Mapping: Blog Post → Sanity

title

text

body

content

richText

slug

slug.current

text

featured_image

mainImage

image

meta_description

seo.description

text

Extensions vs Integrations

Two ways to expand your workspace — one adds internal features, the other connects external data.

Extensions

Add internal features to your workspace. Extensions bundle entity types, chat tools, dashboard widgets, and workflows into one-click installs.

Pre-built entity schemas
Chat tool integrations
Dashboard widgets
Workflow templates

Browse all extensions

Integrations

Connect external data sources and services. Integrations sync data bi-directionally with your existing tools and platforms.

OAuth2 and API key auth
Bi-directional sync
Field mapping
Scheduled syncing

20 built-in extensions

Install pre-built extensions that bundle entity types, chat tools, and workflows. Get started in seconds.

SEO & Content

Analytics Tracker

Pre-configured widgets for connected analytics sources.

View extension

Learn more

Realtime Intelligence

Live activity feed and real-time data monitoring.

View extension

Learn more

AI Insights

ICE-scored AI recommendations from expert personas.

View extension

Learn more

Achievements

Gamified milestones to track team progress and celebrate wins.

View extension

Learn more

Browse all 20 extensions with use cases

How it feels

Connect once, forget about it. Test the connection, map your fields, and sync. From that point on, data flows automatically. Integration chat tools appear in the AI chat without extra setup — ask 'query my Sanity dataset' and it just works. If something breaks, you get a clear error with the external service's response, not a cryptic failure.

Frequently asked questions

From the makers of WISEROWS

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WisePIM is our flagship PIM platform built for retail and ecommerce teams. Enrich and translate your entire product catalog with AI, sync to every sales channel, and make your PIM smarter — not harder.

AI product enrichment

Multi-language translation

Tight ecommerce integrations

Multi-channel publishing

Your data is incomplete. Fix it.

Define your schema. Import your data. Let AI enrich every record. See quality scores improve in real time. Free to start, no credit card.

Connect everything, extend anything

12+ integrations

Three-tier architecture

Integration Definitions

Integration Instances

Field Mapping

Webhooks & Automation

Visual field mapping

Extensions vs Integrations

Extensions

Integrations

20 built-in extensions

SEO & Content

Glossary

Blog Posts

Comparisons

LinkedIn Posts

Content ROI

SEO Intelligence

SERP Tracker

Keywords

Website Audit

Operations

Task Manager

CRM Lite

Feedback Collector

Analytics & Intelligence

Analytics Tracker

Realtime Intelligence

AI Insights

Achievements

Frequently asked questions

What is the difference between extensions and integrations in WISEROWS?

Which CMS platforms does WISEROWS integrate with?

Which CRM platforms are supported?

Can I build custom extensions for WISEROWS?

How often does WISEROWS sync data with connected integrations?

How does field mapping work between WISEROWS and external services?

Does WISEROWS support webhooks?

Is my data secure when using WISEROWS integrations?

How do I get started with my first integration?

Can I connect multiple instances of the same integration?

Running an ecommerce catalog? Meet WisePIM.

Your data is incomplete. Fix it.

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