What sources can I import leads from?

WISEROWS accepts CSV uploads, direct CRM connections (HubSpot, Salesforce via connector), webhook payloads, and manual entry. The entity system supports any schema, so you can store exactly the fields your process needs — not a rigid CRM template.

What does AI enrichment actually look for?

Enrichment is configurable. By default it researches company size, industry, funding rounds, LinkedIn profiles, tech stack signals, recent news, and job titles. You can define custom enrichment prompts to research anything else — competitor usage, recent blog posts, or specific pain signals relevant to your ICP.

How does ICE scoring work and can I customize it?

ICE (Impact, Confidence, Ease) scoring rates each lead across three dimensions. You define the scoring rules per dimension — for example, "Impact is high if company has 100+ employees and raised Series B+". Scores are calculated automatically and update whenever new enrichment data arrives.

Can WISEROWS push enriched leads back to my CRM?

Yes. Integration connectors support both pull and push. Once leads are enriched and scored in WISEROWS, you can push updates back to HubSpot or Salesforce — keeping your CRM as the system of record while WISEROWS does the enrichment heavy lifting.

How is this different from Clay?

Clay is a waterfall enrichment tool focused on finding contact data. WISEROWS is a full operational platform: it stores your data permanently, runs enrichment workflows, scores leads, triggers downstream actions, and provides analytics — all in one place. The cost model is also fundamentally different: flat monthly pricing, not per-enrichment credits.

Lead Enrichment & Sales Intelligence

Your leads, researched and scored automatically

Import any lead list, let AI enrich every record with company data, social profiles, and buying signals, then prioritize with ICE scoring — so your team works the right leads first.

faster lead enrichment vs. manual research

40%

improvement in lead-to-close conversion

8 hrs

saved per rep per week on research

more leads worked per rep per month

Manual lead research is killing your team's time and conversion rate

Sales reps spend hours manually researching leads before a single outreach email

Less time selling, more time Googling. Top performers burn out on admin while pipeline stagnates.

Lead data lives in spreadsheets, disconnected from any scoring or prioritization logic

Reps work the noisiest leads rather than the highest-value ones — conversion rates suffer.

Enrichment tools like Clay are powerful but cost thousands per month at scale

Small and mid-size teams can't justify the spend, so they skip enrichment entirely and miss the uplift.

No automated triggers when a lead crosses a qualification threshold

Hot leads go cold while they sit in a spreadsheet waiting for someone to notice them.

CRM data decays fast — job changes, funding rounds, and company news go untracked

Outreach hits the wrong person at the wrong company with the wrong message.

Import, enrich, score, and act — all in one platform

Import leads from any source

Upload CSVs, connect your CRM, or pull from webhooks. Define any schema for your lead data — from basic name and email to custom fields like ICP score, funding stage, or target persona.

AI enriches every record automatically

WISEROWS's AI researches each lead: company size, recent funding, tech stack signals, LinkedIn activity, and latest news. Enrichment runs in the background — no manual work required.

ICE scoring prioritizes your pipeline

Every lead gets an Impact, Confidence, and Ease score based on your enriched data. Configurable scoring rules let you weight the signals that matter most for your business. Leaderboards update in real time.

Workflow triggers fire when leads are ready

Set threshold rules: when a lead crosses an ICE score of 70, automatically notify the assigned rep, create a CRM task, or trigger a personalized outreach sequence — without any manual intervention.

Pipeline dashboard with AI-generated insights

See pipeline value by stage, conversion rates, stale lead alerts, and AI-generated commentary on what's working and what needs attention — all in a single, shareable dashboard.

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Frequently asked questions

Your data is incomplete. Fix it.

Define your schema. Import your data. Let AI enrich every record. See quality scores improve in real time. Free to start, no credit card.