AI Chat
Use the AI assistant with multi-round conversations and tool calling.
7 min read
AI Chat
Talk to an AI assistant that understands your project, can query your data, create entities, trigger workflows, and push content to your CMS — all from a single chat interface. Think of it as a command center where natural language replaces clicking through menus.
What the Chat Can Do
Query Your Data
Create & Update
Run Workflows
Getting Started
Open a chat session
Click Chat in the sidebar to open the chat panel. You can start a new session or continue a previous one. Each session maintains full conversation history, so the AI remembers what you discussed earlier.
Choose your model
When creating a session, you can select which AI model to use. Your project's default model applies if you do not choose one. You can change the model mid-session via session settings.
Ask anything about your project
Type your message and press Enter. The AI will use its available tools to answer questions, look up data, or take actions.
Tool Calling
The AI does not just generate text — it executes real actions through a tool system. When you ask "how many blog posts are in draft status?", the AI calls the search_entities tool, queries your database, and returns a precise answer.
Core Tools
Every project comes with these built-in tool categories:
Category | Tools | What They Do |
|---|---|---|
| Entities | search_entities, list_entity_types, get_entity, create_entity, update_entity | Full CRUD on your data. Search by title, browse schemas, create records, update fields. |
| Content | generate_content, get_generation_stats, approve_generated_content, evaluate_content_quality | Trigger AI content generation, check pending items, approve content, and run quality evaluations. |
| Workflows | list_workflows, run_workflow, get_workflow_run_status | Discover available workflows, trigger runs, and monitor progress. |
| Marketing | linkedin_generate_post, linkedin_bulk_generate, linkedin_iterate_post | Generate LinkedIn posts, bulk-create social content, and iterate on drafts with feedback. |
| Project | get_project_overview | High-level summary of entity types, record counts, and project health. |
Extension & Integration Tools
Extensions and integration connectors add their own tools. When you install an extension or activate an integration, its tools automatically become available in chat.
Real-World Examples
Here are prompts that show the chat's power beyond simple Q&A:
Content Operations
Generate 15 glossary terms for these keywords: headless CMS, composable
commerce, API-first, content mesh, digital experience platform, MACH
architecture, omnichannel, content federation, structured content,
content modeling, content ops, editorial workflow, content governance,
personalization engine, content graph
The AI calls generate_content with the glossary terms entity type, creates a background job, and returns a link to the review page.
Data Analysis
List all blog posts that are still in Draft status. For each one, tell
me who created it and when. Then summarize: how many drafts do we have
and what's the average age?
The AI searches entities, cross-references creation dates, and gives you a structured summary with actionable recommendations.
Workflow Automation
Run the "Publish to Sanity" workflow for all approved comparison pages.
Then check the workflow status and let me know when it's done.
The AI triggers the workflow, monitors the job, and reports back with results.
Content Quality
Evaluate the quality of our latest 3 blog posts. Tell me which ones
need the most work and what specifically should be improved.
The AI runs quality evaluations scoring readability, brand voice, SEO optimization, specificity, and completeness.
Image Attachments (Multimodal)
You can attach images to your chat messages for AI vision analysis. All supported models (Gemini, GPT-4, Claude) can analyze images you upload.
How to Attach Images
There are three ways to add images to a message:
- Click the Attach button (paperclip icon) in the chat toolbar to browse and select image files
- Drag and drop images directly onto the chat input area
- Paste screenshots or copied images from your clipboard (Cmd/Ctrl+V)
Supported formats: JPEG, PNG, WebP, GIF, PDF, Word (.docx), Excel (.xlsx/.xls), and text files (.txt, .md, .csv, .json). Maximum file size: 20MB. Up to 10 attachments per message.
Documents (PDFs, Word, Excel, text files) are automatically parsed — text is extracted and included in the AI context so the model can read and analyze your documents.
What You Can Do With Images
Here's a screenshot of our competitor's landing page. Analyze the layout,
messaging, and call-to-action placement. What can we improve on our own page?
Look at this chart from our analytics dashboard. What trends do you notice
and what actions should we take?
Session Management
Chat sessions are saved per project and per user. You can:
- Rename sessions to describe what you discussed (e.g., "Q1 Content Planning")
- Archive old sessions to keep your sidebar clean
- Delete sessions you no longer need
- Switch models mid-session if you want a different AI provider's perspective
- Set a system prompt to customize the AI's behavior for a specific session
- Attach notes as context so the AI can reference your project notes
- Attach files — images for AI vision, documents (PDF, Word, Excel) for text analysis
- Filter tool categories to enable or disable specific tool groups per session
Configuring the Default Model
The default AI model is set at the project level in Settings > AI. This applies to new chat sessions when no model is explicitly selected. Supported model families:
Provider | Example Models | Best For |
|---|---|---|
gemini-flash-latest, gemini-2.5-pro-preview | Fast responses, good balance of speed and quality | |
| OpenAI | gpt-4o, o4-mini | Strong reasoning, broad knowledge |
| Anthropic | claude-sonnet-4-20250514 | Nuanced writing, careful analysis |